Category Archives: Reading Notes
COMM 2322 – Chapter 16
Speaking Strategies Chapter sixteen of Public Relations: Strategies and Tactics discusses different techniques public relations professional use to inform their publics. For example, the chapter covers media interviews, news conferences, media tours, and press parties. Here are the most important … Continue reading
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COMM 2322 – Chapter 15
Public Relations and the Electronic Media Chapter fifteen of Public Relations: Strategies and Tactics discusses how public relations professional reach their audiences using the outlets of radio, television, film, and the web. Here are the different mediums along with the … Continue reading
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COMM 2322 – Chapter 14
GRABBING THE MEDIA’S ATTENTION Chapter fourteen in Public Relations: Strategies and Tactics describes the various ways public relations firms grab the attention of the media in order to promote certain products, ideas, or events. These tactics include the news release, … Continue reading
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COMM 2322 – Chapter 11
DIVERSITY Chapter eleven of Public Relations: Strategies and Tactics describes techniques used by public relations professionals to reach specific target audiences. PR practitioners must understand how to communicate with diverse age groups, racial and ethnic groups, global audiences, and other emerging publics in society. Here … Continue reading
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COMM 2322 – Chapter 10
CONFLICTS AND CRISES Chapter ten of Public Relations: Tactics and Strategies discusses various information regarding conflict management. Topics covered within the chapter include conflict, issues, crises, and reputation management methods. The textbook states that “a public relations professional must develop communication … Continue reading
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COMM 2322 – Chapter 9
PUBLIC OPINION AND PERSUASION Chapter nine of Public Relations: Strategies and Tactics, discusses how public relations professions communicate in a way that compels the audience to act. In the PR world, professionals survey the public opinion and then use that … Continue reading
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COMM 2322 – Chapter 8
EVALUATION Chapter eight of Public Relations: Strategies and Tactics was to expand upon the fourth step of the public relations process, RACE – evaluation. Evaluation, according to the text, is “the systematic assessment of a program and its results.” Evaluation helps … Continue reading
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COMM 2322 – Chapter 7
COMMUNICATION Chapter seven of Public Relations: Strategies and Tactics describes the third step of the RACE acronym – communication. Communication is the “implementation of a decision, the process and the means by which objectives are achieved. Therefore, communication is vital part … Continue reading
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COMM 2322 – Chapter 6
PROGRAM PLANNING Chapter six of Public Relations: Strategies and Tactics informs future public relations professionals about the second step of the RACE acronym action. This step involves putting research, which was discussed in chapter five, into a process. Here are a … Continue reading
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COMM 2322 – Chapter 5
Research Chapter 5 of Public Relations: Strategies and Tactics discusses the importance of research within the profession of PR. In addition, the text shares different research methods. Here are a few things I found worth noting: Using Research Research is … Continue reading
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