At almost every chapel last semester, my friends would leave me out of the conversation. They weren’t speaking to each other directly, but were using Twitter as a means of communication. It always seemed like the funniest jokes or most serious topics were discussed during chapel, and afterwards I would be completely oblivious to what they were talking about. The inside jokes didn’t apply to me, yet it didn’t really matter. As hard as my friends tried to persuade me to start a Twitter account, I refused to get involved in yet another reason for me to be distracted from my schoolwork, or the chapel message for that matter.
Ironically, I was asked to sign up for a Twitter account for my PA applications class. I was a little upset over this matter, simply because I vowed never to fall into the trap of my friends. In addition, I was already overwhelmed by having to keep up with my email, Facebook, text messaging, Skype, and other forms of communication. Twitter would only be yet another hassle.
For my PR applications class, I had to listen to Laura Fitton’s webinar, Twitter for Business. After listening to her presentation, it was like a light shined down from heaven. Twitter took on a whole new meaning! It was actually…useful!
Here are a few tips I learned from Twitter expert and enthusiast Laura Fitton:
- Develop dynamic and genuinely engaging content.
- Twitter should be used to access better professional relationships.
- Twitter should be used to share knowledge and problem-solving ideas more efficiently.
- The point of Twitter is not to see how many followers you get, but to provide attention and value to the audience. Selfish and unethical motives will always fail.
- Just as appearance matters in person, appearance matters in the Twitter world. Dress nicely (use graphics and avatars), introduce yourself (fill out profile fully, mention twitter on your main website), and be a good conversationalist (listen, respond, relevant, useful).
- Twitter IDs dominate Google searches because of extensive linking.
- Successful Twitter accounts should not be measured by the number of followers. Instead, measure the desired business objective the way you always measure that desired business objective.
Now my friends can “tweet” to me during chapel. You can follow me on Twitter, too @amandafurmage