The iPad. This device is the newest technological advancement and has created a ton of publicity. I have to admit. At first I was pretty skeptical of the iPad. I mean it’s just a iPod touch times 4 right? After a little bit of research, the iPad, once it becomes popular, will have the capability to transform the industries, especially the publishing business.

Magazine companies are already changing the way they publish information because of the iPad’s versatility. The iPad provides audiences with a more exciting and interactive reading experience. For example, VIVMagazine is leading the revolution, fusing vivid moving pictures with brilliantly crafted articles. Through moving images, magazine and book producers will be able to capture the energy of a still life shoot with the motion of a block buster film. Using visually stimulating images will draw more readers just as visually stimulating images draw large crowds to the theaters. Check it out!!

Not only will this innovation change the way the magazine industry works, the iPad can reshape the way we do public relations. For example, the iPad will give readers the opportunity to give editors instant feedback on content, giving the publishing staff a closer relationship with their consumers. Consumers will be able to get what they want exactly when they want it. I would consider this a public relations professionals’ dream.

I know that magazines are becoming more available online, but I truly believe America will embrace the iPad once costs decrease. The reading experience is just so much more appealing and exciting at the same time. In addition, everyone wants the newest, most versatile devices and the iPad is that next big thing. We will just have to wait until the diffusion of innovation hits the peak.

For more information about the iPad, check read this blog post on BNet.



Filed under PR Connections

2 responses to “Innovations

  1. Great post, I actually wrote a few on this subject as well. It seems that the ipad may revolutionize how we surf the web. Not only this but I did hear rumors about Hospitals using this, which would make perfect sense. I really hope that eventually it will be able to have editing tools that allow the user to edit videos. It’s amazing the technology we have and I can’t wait to see where it is going.

  2. Pingback: Blog Comments for PR Comm 2322 « Rob Goetsch Jr

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