Tag Archives: Opinion

Grand Finale

To all “New Beginnings” fans, its been a pleasure writing to you this semester. But as everyone knows, all good things must come to an end (well at least for a little while anyways). So I hope you enjoy my last blog for Public Relations Applications. It has been quite an experience.

This last blog is dedicated to the top 10 things I’ve learned this year about the practice of public relations. Here they are:

10. What is public relations?
I always thought PR was like advertising and the purpose of PR was to make people want to buy a product or accept a certain idea or come to an event. Well, that’s not technically the case. Public relations professionals work hard to create an open environment with their target audience, or “publics.” According to Public Relations: Strategies and Tactics, “Public relations is a process involving many subtle and far-reaching aspects. It includes research and analysis, policy formation, programming, communication, and feedback from numerous publics.”

9. Blog Commenting
This is a very critical practice to those wishing to maintain a successful blog. My advice is to find blogs that write about similar topics as your own. Comment on their blogs and hopefully they will comment on yours.

8. Using Social Media in Public Relations
It is important of public relations professional to keep up with their publics. In order to do this, it is a good idea for companies to set up accounts with different forms of social media such as Facebook, Twitter, MySpace, or engage in activities like blogging or podcasting. This way communication becomes 2-way.

7. Resume Writing
One of the most shocking facts I learned over the semester is that employers only give resumes 15 seconds before they decide which pile they go into: possible new hires or the trash. It is depressing, but not everything in life is fair, right. Because of this it is necessary to check out resume-building websites and utilize the luxury of building relationships though networking websites. 

6. Research is the Key
The most overlooked piece to the puzzle, yet probably the most important is research. In fact, when it comes to the RACE process, research should always take the most amount of time. There isn’t much more I can say about this because it should be a give-in. Make sure you know what you are taking about before you talk about it.

5. Press Release Format
Did you know most news stories aren’t even prepared or written by the journalists of the newspaper you are reading? I didn’t before I took this class. Many stories are created by a team of public relations professionals hoping to gain free publicity for a product, event, or idea.

4. Crises
One of the more difficult jobs public relations practitioners will have to handle are those dealing with crises. This section of the class was actually the one I became most interested in because of the variety of issues that can arise on a given day. The crisis I found most appalling was probably about the Wendy’s “Finger-in-chili” hoax. It was cool to see how Wendy’s reacted in such a positive way and worked its way back into the rankings of top fast food outlet.

3.  Twitter
I didn’t even want to think about this one. I was a Twitter-hater before this class, but now I really enjoy it. Although I probably don’t use it correctly, or in ways it should be used for public relations, I find that its a great way to let everyone know how you feel about something. I also find it very useful when I am thinking about going to a movie, and using the search feature to see instant movie reviews. I should have used it before paying 7 dollars to see Remember Me.

2. Just write
Kneale Mann said it best, when you start blogging, just write, but more importantly write about something that interests you.

1. Finding my way
After taking this class and taking Kneale Mann’s advice I started finding my way. I really enjoyed writing about public relations issues that were occurring in the world of sports, dedicating most of my PR connections posts to baseball, football, and basketball. Because of this, I have been looking up possible careers and internships with professional sports teams.

So if you survived reading all 10 items, thank you for keeping up with me. But lucky for you, you don’t have to read anymore.

The End.

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Making the Right Move

If you aren’t an avid sports fan like me who watches ESPN every morning, then you probably haven’t heard about Pittsburgh Steelers’ quarterback Ben Rothlisberger, a publicist’s nightmare. Here is the run down:
2006 Off-season: Rothlisberger crashes his motorcycle. He wasn’t wearing a helmet.
2009 Off-season: Rothlisberger is accused of sexually assaulting a woman in his Lake Tahoe hotel room. (Charges Dropped)
2010 Off-season: Rothlisberger is accused of sexually assaulting a 20-year old college student in the women’s restroom of a nightclub. (Charges Dropped)

After this latest sexual assault scandal, Rothlisberger has been suspended by NFL commissioner Roger Goodell for 4-6 regular season games, even though all legal charges were dropped. This has caused some confusion among certain ESPN analysts, stating that the suspension is too severe because Rothlisberger was not charged. In my opinion, this disciplinary action is exactly what Rothlisberger deserves. For example, he continues to get into legal trouble year, after year, after year, and it is obvious that he hasn’t learned his lesson yet. As an NFL player, especially one who is in a such a high leadership role and the face of his team, should be responsible to hold himself at a higher standard. I mean, why in the world would a 28 year-old even be at a nightclub in the middle of a college town? There is no reason for that. Even though Rothlisberger might have been falsely accused, continuing to place himself in these shady situations just shows he is asking for trouble. Therefore, severe measures have to be taken to serve as a wake-up call to this great player. I don’t want to see such a talented athlete throw it all away and I don’t think Goodell does either.

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Innovations

The iPad. This device is the newest technological advancement and has created a ton of publicity. I have to admit. At first I was pretty skeptical of the iPad. I mean it’s just a iPod touch times 4 right? After a little bit of research, the iPad, once it becomes popular, will have the capability to transform the industries, especially the publishing business.

Magazine companies are already changing the way they publish information because of the iPad’s versatility. The iPad provides audiences with a more exciting and interactive reading experience. For example, VIVMagazine is leading the revolution, fusing vivid moving pictures with brilliantly crafted articles. Through moving images, magazine and book producers will be able to capture the energy of a still life shoot with the motion of a block buster film. Using visually stimulating images will draw more readers just as visually stimulating images draw large crowds to the theaters. Check it out!!

Not only will this innovation change the way the magazine industry works, the iPad can reshape the way we do public relations. For example, the iPad will give readers the opportunity to give editors instant feedback on content, giving the publishing staff a closer relationship with their consumers. Consumers will be able to get what they want exactly when they want it. I would consider this a public relations professionals’ dream.

I know that magazines are becoming more available online, but I truly believe America will embrace the iPad once costs decrease. The reading experience is just so much more appealing and exciting at the same time. In addition, everyone wants the newest, most versatile devices and the iPad is that next big thing. We will just have to wait until the diffusion of innovation hits the peak.

For more information about the iPad, check read this blog post on BNet.

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Witness.

 I am a hard core, diehard Cleveland Cavaliers fan. Living in Florida during the NBA regular season has been extremely hard on me simply because I can’t watch every game on television. Luckily, a few times a month, Cavs games are broadcasted on ESPN or TNT when they play another top-notch team such as the L.A. Lakers, Orlando Magic, or Boston Celtics.

If you haven’t heard of the Cleveland Cavaliers’ best player, there is a good chance that you have been living under a rock recently. Just turn on ESPN or read the sports columns and this man is sure to be mentioned. This player is Lebron James, who is considered to be the next Michael Jordan with his high-flying dunks and insane 3-point shooting streaks when the game is on the line. Although he has only played a few seasons, I, along with thousands of others, consider Lebron one of the game’s greatest players ever.

Lebron James may be “The King” to the city of Cleveland, but I have witnessed some of his ridiculous antics. From crying to referees when calls don’t go his way to occasional dirty plays, Lebron has a lot of maturing to do in order to be considered the greatest all-time. His latest scandal to rock the NBA world was pulling out of this year’s dunk contest at the all-star game after promising fans publically that he would participate. These continuous negative actions have dirtied his image as fans are beginning to label him as a sore loser and someone who refuses to keep his word. Simply stated, Lebron is a liar.

As more and more people “witness” Lebron’s complaining and unsportsmanlike conduct, his publicist will become more and more important to protecting his worldwide image. If I were his publicist, I believe now is the time for Lebron to start cleaning up his act before things get out of hand. It takes years to create a clean slate. Lebron can look to his fellow opponent Ron Artest, who faced years of scrutiny after assulting a fan, to see how long the process of generating a new image can take.

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Nifty Fifties

Topic of the Week 4
History
To me, the 1950’s were probably the most fascinating era in American history. After WWII, the United States experience a boom in the economy and also rapid growth in mass media. If I could work in an era of PR history, it would definitely be 1950!
 During this time, there was a revolution in the mass media industry as televisions changed the public relations scene. Just as smart phones, blogging, and other technological advances are transforming  today’s culture, the television started a revolution within the teenage community in the 1950s.

I first fell in love with the 1950’s after watching the movie Back to the Future. I love the style, the cars, and the lifestyle. Everything just seemed more laid back and family-oriented. The 1950’s was a time of prosperity and hope for the future. It was a time where we were introduced to Lucille Ball, Elvis Presley, Marilyn Monroe, and Elizabeth Taylor, celebrities whose work still has an impact on today’s society. It was a time where Drive-in movie theaters and shopping malls sprung up around the nation. Shows such as Lassie and The Ed Sullivan Show ruled the television airwaves, while Jackie Robinson, Wilt Chamberlain, and Jim Brown were stars in the athletic platform.

The most interesting part of the 1950’s, however, was the music. Although Elvis Presley was the main highlight of the music industry during this time with the introduction of rock and roll, I have fallen in love with the soothing voices of Frank Sinatra (my personal favorite) and Nat King Cole. Whenever I am having a rough day I just turn on some Frank, close my eyes, and imagine myself at his concert in New York City.

The 1950’s culture makes me think that maybe I was born in the wrong era, or maybe I’m just an old at heart.

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