Tag Archives: Technology

Did You Know?

In my Media Management class at Southeastern University, my professor introduced my class to this video called “Did You Know.” This presentation highlights the rapid growth of technology and the influence the Internet has on today’s society.

Check it out:

I hope you got a chance to watch this video clip because the facts presented are astounding! Does this information, however, relate to public relations? The answer is “definitely!”

Public relations is a career dedicated to a life of problem solving. Professionals must figure out how to promote a new product, service, or event, how to identify potential threats within a company, and how to restore reputations during and after a crisis. One piece of information that was important for potential public relations practitioners to be aware of is that “the top 10 in-demand jobs did not exist in 2004. We are currently preparing students for jobs that don’t yet exist using technologies that haven’t been invented in order to solve problems we don’t even know are problems yet.” Why is this important? Public relations professionals of the future are going to be required to work with companies that utilize technologies that are even in development yet. That means PR is always going to be changing as our society continues to innovate. PR professionals must constantly be the top of their game.

In addition, this video proves that social media is an increasingly important outlet for PR firms to reach their targeted publics. For example, 200 million individuals have created a MySpace account. According to the video, “If MySpace were a country, it would be the 5th largest in the world, between Indonesia and Brazil.” Furthermore, it took Facebook only 2 years to reach an audience of 5o million. This is a drastically short period of time when compared to more ancient forms of media such as the radio or television. Social Media sites allow PR professionals to reach more people more efficiently, giving them the ability to spread their message at extremely rapid rates unlike never before.

I don’t know about you, but I’m excited to see how the innovations in social media sites influence the way public relations works!

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Innovations

The iPad. This device is the newest technological advancement and has created a ton of publicity. I have to admit. At first I was pretty skeptical of the iPad. I mean it’s just a iPod touch times 4 right? After a little bit of research, the iPad, once it becomes popular, will have the capability to transform the industries, especially the publishing business.

Magazine companies are already changing the way they publish information because of the iPad’s versatility. The iPad provides audiences with a more exciting and interactive reading experience. For example, VIVMagazine is leading the revolution, fusing vivid moving pictures with brilliantly crafted articles. Through moving images, magazine and book producers will be able to capture the energy of a still life shoot with the motion of a block buster film. Using visually stimulating images will draw more readers just as visually stimulating images draw large crowds to the theaters. Check it out!!

Not only will this innovation change the way the magazine industry works, the iPad can reshape the way we do public relations. For example, the iPad will give readers the opportunity to give editors instant feedback on content, giving the publishing staff a closer relationship with their consumers. Consumers will be able to get what they want exactly when they want it. I would consider this a public relations professionals’ dream.

I know that magazines are becoming more available online, but I truly believe America will embrace the iPad once costs decrease. The reading experience is just so much more appealing and exciting at the same time. In addition, everyone wants the newest, most versatile devices and the iPad is that next big thing. We will just have to wait until the diffusion of innovation hits the peak.

For more information about the iPad, check read this blog post on BNet.

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