In my Media Management class at Southeastern University, my professor introduced my class to this video called “Did You Know.” This presentation highlights the rapid growth of technology and the influence the Internet has on today’s society.
Check it out:
I hope you got a chance to watch this video clip because the facts presented are astounding! Does this information, however, relate to public relations? The answer is “definitely!”
Public relations is a career dedicated to a life of problem solving. Professionals must figure out how to promote a new product, service, or event, how to identify potential threats within a company, and how to restore reputations during and after a crisis. One piece of information that was important for potential public relations practitioners to be aware of is that “the top 10 in-demand jobs did not exist in 2004. We are currently preparing students for jobs that don’t yet exist using technologies that haven’t been invented in order to solve problems we don’t even know are problems yet.” Why is this important? Public relations professionals of the future are going to be required to work with companies that utilize technologies that are even in development yet. That means PR is always going to be changing as our society continues to innovate. PR professionals must constantly be the top of their game.
In addition, this video proves that social media is an increasingly important outlet for PR firms to reach their targeted publics. For example, 200 million individuals have created a MySpace account. According to the video, “If MySpace were a country, it would be the 5th largest in the world, between Indonesia and Brazil.” Furthermore, it took Facebook only 2 years to reach an audience of 5o million. This is a drastically short period of time when compared to more ancient forms of media such as the radio or television. Social Media sites allow PR professionals to reach more people more efficiently, giving them the ability to spread their message at extremely rapid rates unlike never before.
I don’t know about you, but I’m excited to see how the innovations in social media sites influence the way public relations works!