Tag Archives: Twitter

Inside Look

Topic of the Week 10
Interview with Martin Waxman

Today I got the great opportunity to listen to one of the most world-renouned public relations professionals, Martin Waxman. Founder of Pallete Public Relations agency and president of the Canadian equivalent to PRSA, Martin took time out of his busy schedule to discuss the importance of social media in the PR field. Here is a little summary of the content Martin covered:

1. Use of Social Media
As technology evolves, the use of social media will become more important within the public relations community. For example, Martin has integrated various social media outlets into his business. One social networking tool he likes to use is podcasting. (Visit Martin’s podcast, Inside PR) Unlike blogging, podcasting really helps form communication skills because “once you say it, its done.” There is no room for rewording what is said so podcasters have to have the abililty to speak clearly and speak on their feet. Martin adds that the danger in using social media is the temptation to just use it without learning how to tie it in to company objectives. Social media, however, allows public relations companies the opportunity to be transparent and relational with their clients.

2. Skills
Although it is important for a person considering a job in the PR field to be familiar with social media, it is necessary for that person to have the traditional communication skills, says Martin. According to the textbook Public Relations: Strategies and Tactics, five essential abilities include writing skill, research ability, planning expertise, problem-solving ability, and business/economics competence. Because these skills never become extinct although social media becomes more prevalent, they are always important to the PR profession.

3. Customer Service with Social Media
One interesting use of Twitter that public relations professionals use is looking up a company name and placing “fail” at the end of it. This method allows PR agencies instant feedback on trending topics concerning different companies and their products or services. Martin states that because of social media outlets, the things we complain about are able to go public rather than staying within a small circle of people.

I really appreciated Martin Waxman taking the time to speak to our public relations class. I think it is important for students to interact with successful PR professional such as Martin to gain an inside look on what PR is all about!


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More Social Networking, Please!

Topic of the Week 5
One Week of Twitter

Jumping On The Social Media Bandwagon

Really? Another social networking site? Tweeting? Don’t birds do that?

That was my initial thought about Twitter. My feelings about Twitter didn’t improve after watching an episode of the Tyra Banks Show. During the show, a couple was interviewed over how Twitter ruined their relationship. Instead of taking advantage of the time they spent together, the boyfriend would tweet about every action he took such as, “Driving to the restaurant,” “ordering my meal,” “eating my meal,” “on the way home,” and so on.

 For my COMM 2322 class, however, we learned how to use Twitter in a healthful manner and also some practical applications it has to the world of public relations. In addition, we were assigned to create Twitter accounts and send out 20 tweets over a period of 1 week. Here are some details about my experience:

 At first I was kind of nervous about this assignment. I was afraid no one would find my tweets interesting and how I was going to randomly respond to another person’s tweet. I found, however, that some of the things I said made people laugh. For example, I commented about how one night I dropped a liter of Mountain Dew on the ground at a gas station and the employee just stared at me, expecting to clean it all up myself. So I did after I found a mop and bucket full of water conveniently located near the checkout counter. A few people replied to this tweet requesting more information about this mishap!

 Using Twitter, I also found a community of people who watched the first episode of the last season of Lost on February 2. It was interesting to see what people thought of the show while the show was playing. I was able to see event unfold from new perspectives and was introduced to questions people had concerning the show that I didn’t think of myself.

Overall, I enjoyed the Twitter experience so far and hope to use Twitter more in the future. And be sure to follow me!

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Twitter? Me?

More than birds are "tweeting" these days

At almost every chapel last semester, my friends would leave me out of the conversation. They weren’t speaking to each other directly, but were using Twitter as a means of communication. It always seemed like the funniest jokes or most serious topics were discussed during chapel, and afterwards I would be completely oblivious to what they were talking about. The inside jokes didn’t apply to me, yet it didn’t really matter. As hard as my friends tried to persuade me to start a Twitter account, I refused to get involved in yet another reason for me to be distracted from my schoolwork, or the chapel message for that matter.

Ironically, I was asked to sign up for a Twitter account for my PA applications class. I was a little upset over this matter, simply because I vowed never to fall into the trap of my friends. In addition, I was already overwhelmed by having to keep up with my email, Facebook, text messaging, Skype, and other forms of communication. Twitter would only be yet another hassle.

For my PR applications class, I had to listen to Laura Fitton’s webinar, Twitter for Business. After listening to her presentation, it was like a light shined down from heaven. Twitter took on a whole new meaning! It was actually…useful!

Here are a few tips I learned from Twitter expert and enthusiast Laura Fitton:

  1. Develop dynamic and genuinely engaging content.
  2. Twitter should be used to access better professional relationships.
  3. Twitter should be used to share knowledge and problem-solving ideas more efficiently.
  4. The point of Twitter is not to see how many followers you get, but to provide attention and value to the audience. Selfish and unethical motives will always fail.
  5. Just as appearance matters in person, appearance matters in the Twitter world. Dress nicely (use graphics and avatars), introduce yourself (fill out profile fully, mention twitter on your main website), and be a good conversationalist (listen, respond, relevant, useful).
  6. Twitter IDs dominate Google searches because of extensive linking.
  7. Successful Twitter accounts should not be measured by the number of followers. Instead, measure the desired business objective the way you always measure that desired business objective.

Now my friends can “tweet” to me during chapel. You can follow me on Twitter, too @amandafurmage

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